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Advertise adherence to regulatory codes in the United States and Singapore : a comparative evaluation of television commercials
Lwin, May; Lan, Luh-luh; Khoo, Adam - In: Journal of Asian business 15 (1999) 4, pp. 61-79
Persistent link: https://www.econbiz.de/10001520680
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Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility
Stanaland, Andrea; Lwin, May; Murphy, Patrick - In: Journal of Business Ethics 102 (2011) 1, pp. 47-55
Persistent link: https://www.econbiz.de/10009327704
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SELECTED CONTENTS - DBI: Doing Business in Myanmar
Lwin, May; Lan, Luh Luh - In: Thunderbird international business review 43 (2001) 2, pp. 269-288
Persistent link: https://www.econbiz.de/10005952213
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Self-Regulatory Safeguards and the Online Privacy of Preteen Children
Miyazaki, Anthony; Stanaland, Andrea; Lwin, May - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10008335936
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Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
Lalwani, Ashok; Lwin, May; Ling, Pee Beng - In: Journal of global marketing 22 (2009) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10008233630
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Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective
Lwin, May; Wirtz, Jochen; Williams, Jerome D. - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 572-585
Persistent link: https://www.econbiz.de/10007877460
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Self-Regulatory Safeguards and the Online Privacy of Preteen Children
Miyazaki, Anthony; Stanaland, Andrea; Lwin, May - In: International journal of advertising : the quarterly … 38 (2009) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10009976413
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The commodification of race in Singapore: The customer service implications of the other-race effect on tourism and retailing
Henderson, Geraldine R.; Williams, Jerome D.; Grantham, … - In: Asia Pacific journal of management : APJM ; a … 16 (1999) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10006388900
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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Marketers' Boon in Cyberspace: The Anticybersquatting C...
Walsh, Michael G.; Lan, Luh Luh; Lwin, May; Williams, … - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 96-101
Persistent link: https://www.econbiz.de/10007032597
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The Effect of an Audio Stimulus: Accents in English Language on Cross-Cultural Consumer Response to Advertising
Lwin, May; Wee, Chow-Hou - In: Journal of international consumer marketing 11 (1999) 2, pp. 5-38
Persistent link: https://www.econbiz.de/10007121242