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Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young; Go, Eun - In: Health marketing quarterly 33 (2016) 4, pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
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Digital marketing : a framework, review and research agenda
Kannan, P. K.; Li, Hongshuang - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
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The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh; Mantonakis, Antonia; White, Katherine - In: Journal of marketing research : JMR 53 (2016) 5, pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
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Occurrences of online fraud complaints : 2002 through 2015
Koong, Kai S.; Liu, Lai C.; Qin, Hong; Ying, Tingting - In: International journal of accounting and information … 25 (2017) 4, pp. 484-504
Persistent link: https://www.econbiz.de/10011813871
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Doing good online : the changing relationships between motivations, activity, and retention among online volunteers
Cox, Joe; Oh, Eun Young; Simmons, Brooke; Graham, Gary; … - In: Nonprofit and voluntary sector quarterly 47 (2018) 5, pp. 1031-1056
Persistent link: https://www.econbiz.de/10011926022
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Entering new markets and diversifying business : the role of Amazon's acquisitions in international growth and development
Schmid, Stefan; Baldermann, Sebastian - ESCP Europe Wirtschaftshochschule <Berlin> - 2019
context, Amazon, one of the major players in (online) retailing and beyond, has been able to expand its business activities …
Persistent link: https://www.econbiz.de/10012118937
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A comparison of online and offline consumer behaviour : an empirical study on a cinema shopping context
Díaz, Asunción; Gómez, Mar; Molina, Arturo - In: Journal of retailing and consumer services 38 (2017), pp. 44-50
Persistent link: https://www.econbiz.de/10011743122
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A comparison of online and offline gender and goal directed shopping online
Davis, Robert; Smith, Sandra D.; Lang, Bodo U. - In: Journal of retailing and consumer services 38 (2017), pp. 118-125
Persistent link: https://www.econbiz.de/10011743174
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Application of marketing in interest as a factor of development of enterprises in digital economy
Bajraktari, Nerimane; Ahmeti, Ali - In: Prizren social science journal 2 (2018) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011901405