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The Effect of Cultural Orientation on Persuasion
Aaker, Jennifer L.; Maheswaran, Durairaj - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 315-328
Persistent link: https://www.econbiz.de/10006672245
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Dimensions of Brand Personality
Aaker, Jennifer L. - In: Journal of marketing research : JMR 34 (1997) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10006673518
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Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Johar, Gita Venkataramani; Sengupta, Jaideep; Aaker, … - In: Journal of marketing research : JMR 42 (2005) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10006642899
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Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
Mogilner, Cassie; Aaker, Jennifer L.; Pennington, Ginger L. - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 670-681
Persistent link: https://www.econbiz.de/10007906633
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Getting Emotional About Health
Agrawal, Nidhi; Menon, Geeta; Aaker, Jennifer L. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 100-113
Persistent link: https://www.econbiz.de/10007596662
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"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
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When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Briley, Donnel A.; Aaker, Jennifer L. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10007270430
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Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Briley, Donnel A.; Aaker, Jennifer L. - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10007019553
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What are your signature stories?
Aaker, David A.; Aaker, Jennifer L. - In: California management review 58 (2015/2016) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
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Mostly Calibrated
Feinberg, Yossi; Lambert, Nicolas S. - Graduate School of Business, Stanford University - 2011
Prequential testing of a forecaster is known to be manipulable if the test must pass an informed forecaster for all possible true distributions. Stewart (2011) provides a non-manipulable prequential likelihood test that only fails an informed forecaster on a small, category I, set of...
Persistent link: https://www.econbiz.de/10009416917