Purpose – The aim of this paper is to describe an innovative practice that has implication for new product developers within and outside the pharmaceutical industry. Design/methodology/approach – The case describes an approach to managing the risk inherent in marketing drugs. The...

Purpose – The purpose of this research paper is to examine the role corporate and individual risk (from the point of view of the pricing manager) plays in developing pricing strategies. Design/methodology/approach – Managerial professionals in two graduate business programs were used to...

Purpose – The aim of this paper is to propose a consistent framework that allows the brand manager to detect innovation/growth opportunities and risks. Design/methodology/approach – The paper is based on an extensive theoretical study of innovation and growth approaches combined with...

Purpose – The purpose of this paper is to explore the relationship between the customer's risk aversion and its relationship with brand loyalty and to test empirically whether this relationship is mediated by brand trust and brand affect. Design/methodology/approach – A randomly selected...

Purpose – The purpose of this article is to assess managers' evaluation of risk associated with applicable uncontrollable forces when developing pricing strategies. Design/methodology/approach – The present study is based on attribution theory. An experiment using more than 100 business...

Judicious application of concept tests to specific situations contributes not only to the success of the product but also to the success of the product manager. Recognizing respondent limitations helps product managers estimate risk of product failure as well as explain failure to higher...

In the future, paperless audits will become commonplace as audit clients increasingly shift to paperless systems and audit software is developed that allows auditors to complete most procedures on‐line. To audit on‐line systems, auditors will have to incorporate on‐line audit software as...

The new definition of internal auditing defines the function as an independent, objective assurance and consulting activity designed to add value and improve an organization’s operations. The purpose of this paper is to summarize an assessment of this new definition obtained through structured...

In 1997, the Securities and Exchange Commission (SEC) issued new disclosure rules in an amendment to Regulation S‐X. This release requires the disclosure of both qualitative and quantitative information about market risk by all companies registered with the SEC for annual periods ending after...