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Regionale Marketingbudgetierung : Ansätze zur Entscheidungsunterstützung
Meyer, Matthias - 1999
Persistent link: https://www.econbiz.de/10001421535
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Marketing vor Ort : sich als lokaler Anbieter erfolgreich durchsetzen
Böhm, Michael - 2009 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003757655
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Marketing communications : theory and research
Houston, Michael J. (ed.); Lutz, Richard J. (contributor) - 1985
Persistent link: https://www.econbiz.de/10000710974
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Self promotion : pole position in media brand management
Siegert, Gabriele - In: Media brands and branding, (pp. 11-26). 2008
Persistent link: https://www.econbiz.de/10003744919
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Media brands and consumer experiences
Calder, Bobby J.; Malthouse, Edward C. - In: Media brands and branding, (pp. 89-93). 2008
Persistent link: https://www.econbiz.de/10003744926
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Editorial: Marketing in the era of long-tail media
Rubinson, Joel - In: Journal of advertising research 48 (2008) 3, pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
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Marken in Medien und Medien als Marken
Esch, Franz-Rudolf; Krieger, Kai Harald; Strödter, Kristina - In: Medien im Marketing : Optionen der Unternehmenskommunikation, (pp. 41-67). 2009
Persistent link: https://www.econbiz.de/10003771314
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Medienmarketing
Breyer-Mayländer, Thomas; Seeger, Christof - 2006
Persistent link: https://www.econbiz.de/10003316437
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Transformations in the media industry : customization and branding as strategic choices for media firms
Andjelic, Ana - In: Management and innovation in the media industry, (pp. 109-129). 2008
Persistent link: https://www.econbiz.de/10003791222
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Media scene in India : opportunities for the media planners
Hanspal, Savita - In: E-commerce and marketing, (pp. 216-227). 2008
Persistent link: https://www.econbiz.de/10003810258