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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy; Zhang, Jian - In: Journal of internet commerce 13 (2014) 1/4, pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
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Impact of e-commerce on organization performance : evidence from banking sector of Pakistan
Azeem, Muhammad Mehtab; Marsap, Akin; Jilani, Abdul Haseeb - In: International journal of economics and finance 7 (2015) 2, pp. 303-309
Persistent link: https://www.econbiz.de/10010490171
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Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - 2008
Persistent link: https://www.econbiz.de/10003640064
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Adopting organizational virtualization in B2B firms : an empirical study in Singapore
Liu, Chunhui; Sia, Choon Ling; Wei, Kwok Kee - In: Information & management : the internat. journal of … 45 (2008) 7, pp. 429-437
Persistent link: https://www.econbiz.de/10003777687
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Three essays on marketing strategies in e-commerce and business-to-business service industries
Strauss, Steven Simon - 2002
Persistent link: https://www.econbiz.de/10003780517
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B2B e-commerce and relationship marketing
Sengupta, Anand; Tripathi, Prashant - In: E-commerce and marketing, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003810122
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Brand positioning in the B2B online environment : a case from the UK print industry
Virtsonis, Nicolas; Harridge-March, Sally - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 556-570
Persistent link: https://www.econbiz.de/10003881161
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Extending TAM and IDT to predict the adoption of the Internet for B-to-B marketing activities: an empirical study of UK companies
Eid, Riyad - In: International journal of e-business research : an … 5 (2009) 4, pp. 68-85
Persistent link: https://www.econbiz.de/10003891599