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Using customer contact centres as relationship marketing instruments

Aa, Zanna van der; Bloemer, Johanna M.; Henseler, Jörg - In: Service business 9 (2015) 2, pp. 185-208

Persistent link: https://www.econbiz.de/10011296073

Investing in customer loyalty : the moderating role of relational characteristics

Balaji, M. S. - In: Service business 9 (2015) 1, pp. 17-40

Persistent link: https://www.econbiz.de/10011296103

Marketing tradition-bound products through storytelling : a case study of a Japanese sake brewery

Lee, Yong-sook; Shin, Woo-jin - In: Service business 9 (2015) 2, pp. 281-295

Persistent link: https://www.econbiz.de/10011384270

The effects of product attributes and service quality of transportation card solutions on service user’s continuance and word-of-mouth intention

Choi, Minseok; Han, Kyeongseok; Choi, Jeongil - In: Service business 9 (2015) 3, pp. 463-490

Persistent link: https://www.econbiz.de/10011386426

Exploring mobile banking services for user behavior in intention adoption : using new hybrid MADM model

Lu, Ming-tsang; Tzeng, Gwo-hsiung; Cheng, Hillary; Hsu, … - In: Service business 9 (2015) 3, pp. 541-565

Persistent link: https://www.econbiz.de/10011386437

Measurement of socially responsible consumption : Lecompte’s scale Spanish version validation

Pérez-Barea, José Javier; Montero-Simó, María José; … - In: International review on public and non-profit marketing 12 (2015) 1, pp. 37-61

Persistent link: https://www.econbiz.de/10011410083

Purchase intention behind Mercer University’s inaugural football team

McClung, Steven; Rynarzewska, Ania Izabela - In: International review on public and non-profit marketing 12 (2015) 2, pp. 155-167

Persistent link: https://www.econbiz.de/10011410754

Towards more organic consumption : the case of Wadifood

Said, Hagar Adib - In: The MENA journal of business case studies : MENA 2015 (2015), pp. 1-4, 1-3

Persistent link: https://www.econbiz.de/10011447430

Understanding online repeat purchase intentions : a relationship marketing perspective

Mpinganjira, Mercy - In: Management : journal of contemporary management issues 19 (2014) 2, pp. 117-135

This study investigates online customers’ repeat purchase intentions from a relationship marketing perspective. Data was collected from 201 online customers from Gauteng, South Africa, using a structured questionnaire. The findings show that online repeat purchase intentions are strongly...

Persistent link: https://www.econbiz.de/10011455489

Homes and paths : notes on finding place in consumer anthropology

Browne, Kevin - In: Journal of business anthropology 3 (2014) 1, pp. 109-125

Persistent link: https://www.econbiz.de/10011485082