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Temporal orientation and customer loyalty programs

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The impact of digital marketing success on customer loyalty

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Connected strategy : building continuous customer relationships for competitive advantage

Siggelkow, Nicolaj; Terwiesch, Christian - 2019

Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...