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International marketing in times of sustainability and digitalization
Graf, Erika - 2023
Persistent link: https://www.econbiz.de/10013457563
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Global marketing management
Kotabe, Masaaki - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10013490215
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 1998
Persistent link: https://www.econbiz.de/10013490471
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Global marketing management
Kotabe, Masaaki - 2004 - 3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
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Global marketing and consumer behaviour
Shah, Harish M. - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008728284
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International sports marketing : principles and perspectives
Bühler, André W. (ed.); Nufer, Gerd (ed.) - 2014
Persistent link: https://www.econbiz.de/10013446625
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International marketing : strategy development and implementation
Solberg, Carl Arthur - 2018
Persistent link: https://www.econbiz.de/10011709069
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International marketing : strategy development and implementation
Solberg, Carl Arthur - 2018
4 Strategy development in international markets -- part Part II Decisions in international marketing -- chapter 5 … Information for international marketing decisions -- chapter 6 Market selection and market portfolio -- chapter 7 Operation modes … in international markets -- chapter 8 Partners in international marketing -- chapter 9 Standardisation and adaptation of …
Persistent link: https://www.econbiz.de/10013181038
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Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Stoebe, Martin Johannes - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009745433