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94
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81
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70
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69
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69
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68
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66
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64
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63
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62
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62
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61
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58
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56
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52
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51
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50
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49
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49
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49
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48
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23
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Finance research letters
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Springer eBook Collection
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International journal of hospitality management
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135
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Research in international business and finance
128
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61
Survival of manufacturing firms in Fortune 500 : the roles of
marketing
capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
62
Creative
marketing
for new product and new business development
Ishikawa, Akira
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003689530
Saved in:
63
Kundennähe in der Chefetage : wie Sie Mitarbeiter kundenfokussiert führen
Schüller, Anne M.
-
2008
Persistent link: https://www.econbiz.de/10003690337
Saved in:
64
How
marketing
communications correlates with business performance
Mumel, Damijan
;
Hocevar, Nina
;
Snoj, Boris
- In:
The journal of applied business research
23
(
2007
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003491946
Saved in:
65
Die Bedeutung des internen
Marketing
im Rahmen der Internationalisierung von Unternehmungen
Kim, Seon-Su
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003508505
Saved in:
66
Große Erfolge entstehen in Krisen : Tausend Marken neun Jahre im Praxistest
Haller, Peter
;
Twardawa, Wolfgang
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008651353
Saved in:
67
The effects of entrepreneurial orientation, market orientation, and
marketing
subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
68
International trade intermediaries and the transfer of
marketing
knowledge in transition economies
Ellis, Paul D.
- In:
International business review : the official journal of …
19
(
2010
)
1
,
pp. 16-33
Persistent link: https://www.econbiz.de/10003945145
Saved in:
69
A cross-national investigation into the
marketing
department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
70
The role of
marketing
and sales in organizations and its impact on performance
Götz, Oliver
;
Hansen, Ann-Kristin
;
Jo, A-Ram
;
Krafft, …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003960876
Saved in:
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