Showing 51 - 60 of 128
Persistent link: https://www.econbiz.de/10001319636
Persistent link: https://www.econbiz.de/10001319638
Persistent link: https://www.econbiz.de/10001410232
Persistent link: https://www.econbiz.de/10001225310
Persistent link: https://www.econbiz.de/10001140936
Persistent link: https://www.econbiz.de/10009299833
Online price comparison sites (shopbots) like PriceGrabber.com are the most powerful tools for consumers to easily compare prices and find offers for desired products. Besides providing distributions of actual prices in price comparison tables, shopbots like NexTag.com have recently introduced...
Persistent link: https://www.econbiz.de/10013118500
Free sampling and price discounts are important, popular promotional tools used to attract new customers by reducing their risk of trial. The authors investigate pay-what-you-want (PWYW) as an alternative promotional tool to free sampling and price discounts in two field experiments. The authors...
Persistent link: https://www.econbiz.de/10013054986
Persistent link: https://www.econbiz.de/10013194476
Technology advances and competitive pressure have shortened the life cycles for many products (e.g., in the mobile phone industry) and drastically increase the penalty of holding obsolete finished goods inventories. Standard planning methods lead to high forecasting errors and - as a consequence...
Persistent link: https://www.econbiz.de/10012756652