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Customer Referral Management: Optimal Reward Programs
Biyalogorsky, Eyal; Gerstner, Eitan; Libai, Barak - In: Marketing Science 20 (2001) 1, pp. 82-95
Sellers who plan to capitalize on the lifetime value of customers need to manage the sales potential from customer referrals proactively. To encourage existing customers to generate referrals, a seller can offer exceptional value to current customers through either excellent quality or a very...
Persistent link: https://www.econbiz.de/10008789786
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The Design and Introduction of Product Lines When Consumer Valuations are Uncertain
Biyalogorsky, Eyal; Koenigsberg, Oded - In: Production and Operations Management 23 (2014) 9, pp. 1539-1548
Persistent link: https://www.econbiz.de/10011161911
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Another look at A.I.D.
Staelin, Richard - In: Journal of advertising research 11 (1971) 5, pp. 23-28
Persistent link: https://www.econbiz.de/10002856758
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Information Seeking and duration of the purchase decision process for new cars and major household appliances
Staelin, Richard - 1969
Persistent link: https://www.econbiz.de/10004840353
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Disentangling pioneering cost advantages and disadvantages
Boulding, William; Christen, Markus - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 699-716
Persistent link: https://www.econbiz.de/10003765836
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Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William; Christen, Markus - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
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Conjoint analysis reliability : empirical findings
Reibstein, David; Bateson, John E. G.; Boulding, William - 2007
Persistent link: https://www.econbiz.de/10003541600
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Pioneering advantage and product line breadth : do demand, cost and profitability effects differ across consumer and industrial goods?
Boulding, William (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002808200
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
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Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579