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High Performance Firms in a Complex New China: A Tale of Six Cities
Deshpandé, Rohit; Farley, John U. - In: Journal of global marketing 16 (2002) 1-2, pp. 207
Persistent link: https://www.econbiz.de/10006971004
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Market-Focused Organizational Transformation in China
Deshpandé, Rohit; Farley, John U. - In: Journal of global marketing 14 (2000) 1-2, pp. 7-36
Persistent link: https://www.econbiz.de/10006981472
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Ad Schema Incongruity as Elicitor of Ethnic Self-Awareness and Differential Advertising Response
Dimofte, Claudiu V.; Forehand, Mark R.; Deshpandé, Rohit - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 7-18
Persistent link: https://www.econbiz.de/10008117813
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DIE HELDEN VOM "TAJ"-HOTEL - PERSONAL: Während der Terroranschläge von Mumbai 2008 riskierten die Mitarbeiter eines Luxushotels ihr Leben, um das der Gäste zu retten. Dahinter stec...
Deshpandé, Rohit; Raina, Anjali - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 4, pp. 64-74
Persistent link: https://www.econbiz.de/10009848923
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Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
Chance, Zoë; Deshpandé, Rohit - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 220-232
Persistent link: https://www.econbiz.de/10008300824
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THE GLOBE - The Ordinary Heroes Of the Taj - The valor displayed by employees of the Taj Mumbai hotel in the face of a 2008 terrorist attack was not merely a crisis response. It wa...
Deshpandé, Rohit; Raina, Anjali - In: Harvard business review : HBR (2011), pp. 119-119
Persistent link: https://www.econbiz.de/10009805330
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National customer orientation : a framework, propositions and agenda for future research
Mintz, Ofer; Currim, Imran S.; Deshpandé, Rohit - In: European journal of marketing 56 (2022) 4, pp. 1014-1041
Persistent link: https://www.econbiz.de/10013350945
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National customer orientation : an empirical test across 112 countries
Mintz, Ofer; Currim, Imran S.; Deshpandé, Rohit - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
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Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders?
Deshpandé, Rohit; Grinstein, Amir; Kim, Sang-Hoon; … - In: International marketing review 30 (2013) 3, pp. 231-252
Persistent link: https://www.econbiz.de/10010121947
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Charting the Evolution of Russian Firms from Soviet "Producer Orientation" to Contemporary "Market Orientation"
Farley, John; Deshpandé, Rohit - In: Journal of global marketing 19 (2005) 2, pp. 7-26
Persistent link: https://www.econbiz.de/10006956433