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THE CUSTOMER - Getting the Mos...
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Beziehungsmarketing
106
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106
Consumer behaviour
58
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58
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47
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46
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46
Customer value
44
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English
358
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142
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27
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Kumar, V.
372
Reinartz, Werner J.
81
Venkatesan, Rajkumar
36
Thomas, Jacquelyn S.
31
Kumar, Vikas
25
Leone, Robert P.
25
Reinartz, Werner
21
Shah, Denish
21
Kumar, Vimal
19
Aaker, David A.
16
Day, George S.
16
Petersen, J. Andrew
15
Krafft, Manfred
13
Rajan, Bharath
13
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Mittal, Ankesh
10
Gupta, Shaphali
9
Verma, Pratima
9
Pancras, Joseph
8
Reimann, Martin
8
Schilke, Oliver
8
Sriram, S.
8
Wiegand, Nico
8
Hoyer, Wayne D.
7
Pansari, Anita
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
Blattberg, Robert C.
5
Bohling, Timothy
5
Chintagunta, Pradeep K.
5
Käuferle, Monika
5
Lai, Kuei-Kuei
5
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1
Industry Canada, Government of Canada
1
Springer-Verlag GmbH
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Journal of marketing
47
Journal of the Academy of Marketing Science
31
Journal of retailing
28
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24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Harvard-Business-Manager : das Wissen der Besten
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of forecasting
11
Journal of international marketing
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
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10
MSI reports : working paper series
10
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9
Industrial marketing management : the international journal for industrial and high-tech firms
9
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7
International Journal of Forecasting
7
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6
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
MIT sloan management review
5
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business Research
4
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4
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4
SpringerLink / Bücher
4
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3
Journal of service research : JSR
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
Customer engagement marketing
2
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
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ECONIS (ZBW)
352
OLC EcoSci
114
RePEc
34
Other ZBW resources
14
USB Cologne (EcoSocSci)
12
USB Cologne (business full texts)
1
EconStor
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1
Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
Saved in:
2
Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.
;
Reinartz, Werner J.
;
Kumar, V.
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 28-36)
.
2007
Persistent link: https://www.econbiz.de/10003545053
Saved in:
3
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Reinartz, Werner
;
Thomas, Jacquelyn S.
;
Kumar, V.
- In:
Journal of marketing
69
(
2005
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10005919152
Saved in:
4
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
7
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
8
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
9
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
10
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
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