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The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz, Werner; Krafft, Manfred; Hoyer, Wayne D. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10006645657
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-344
Persistent link: https://www.econbiz.de/10008324623
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Determinants of the variety of routes to market
Jindal, Rupinder P.; Reinartz, Werner; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10007607160
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BITTE NICHT ABSEITIG! MARKETING: Preisgekrönte Werber garantieren den Kunden noch keine erfolgreiche Kampagne.
Reinartz, Werner; Saffert, Peter - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 12-16
Persistent link: https://www.econbiz.de/10010024680
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GEFÄHRLICHE IGNORANZ - KOMMENTAR: Den wenigsten Unternehmen ist es gelungen, ihre Distributionskanäle zu verzahnen.
Reinartz, Werner - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 8, pp. 106-108
Persistent link: https://www.econbiz.de/10010155910
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How to Sell Services More Profitably - Developing value-added services once your products have become commodities makes sense. But there are pitfalls in the process, as some leadin...
Reinartz, Werner; Ulaga, Wolfgang - In: Harvard business review : HBR (2008), pp. 90-97
Persistent link: https://www.econbiz.de/10008058985
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-345
Persistent link: https://www.econbiz.de/10008882310
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Eine eigene Plattform für ihre Marke
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Harvard-Business-Manager : das Wissen der Besten 45 (2023) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10013499398
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Propelling international marketing research with geospatial data
Wichmann, Julian R. K.; Scholdra, Thomas P.; Reinartz, … - In: Journal of international marketing 31 (2023) 2, pp. 82-102
Persistent link: https://www.econbiz.de/10014294052
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The managerial relevance of marketing science : properties and genesis
Wiegand, Nico; Becker, Maren; Imschloß, Monika; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 801-822
Persistent link: https://www.econbiz.de/10014451281