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A Model to Explain Shareholder Returns
Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of business research : JBR 50 (2000) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006727743
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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.; Pereira, Arun - In: Journal of business research : JBR 40 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006735586
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Commercialization of new technologies in India: an empirical study of perceptions of technology institutions
Kumar, V.; Jain, P.K. - In: Technovation : the international journal of … 23 (2003) 2, pp. 113-120
Persistent link: https://www.econbiz.de/10006824112
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Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of business research : JBR 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
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The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.; Karande, Kiran; Reinartz, Werner J. - In: Journal of retailing 74 (1998) 3, pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
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The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Karande, Kiran W.; Kumar, V. - In: Journal of retailing 71 (1995) 3, pp. 249-278
Persistent link: https://www.econbiz.de/10006635498
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The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.; Karande, Kiran; Reinartz, Werner J. - In: Journal of retailing 19980, pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
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Nurturing the Right Customers - Short-term models of profitability often give short shrift to customers, without whom any business is doomed to failure. By concentrating on measuri...
Kumar, V.; Rajan, Bharath - In: Strategic finance : leadership strategies in … 91 (2009) 3, pp. 26-33
Persistent link: https://www.econbiz.de/10008310201
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Expanding the Role of Marketing: From Customer Equity to Market Capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10008328595
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The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10008328600