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System for computer-aided cavity layout design for die-casting dies

Kumar, V.; Madan, J.; Gupta, P. - In: International journal of production research : American … 50 (2012) 18, pp. 5181-5195

Persistent link: https://www.econbiz.de/10010024674

Practice Prize Winner-Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Kumar, V.; Bhaskaran, Vikram; Mirchandani, Rohan; Shah, … - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 194-212

Persistent link: https://www.econbiz.de/10010095555

Data-driven services marketing in a connected world

Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, … - In: Journal of service management 24 (2013) 3, pp. 330-352

Persistent link: https://www.econbiz.de/10010132556

Sustainability as corporate culture of a brand for superior performance

Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320

Persistent link: https://www.econbiz.de/10010133818

Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research

Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262

Persistent link: https://www.econbiz.de/10010153017

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 2001-2019

Persistent link: https://www.econbiz.de/10010042976

Elucidating the role of consumer decision making style on consumers' purchase intention : the mediating role of emotional advertising using PLS-SEM

Garg, Priyanka; Raj, Rohit; Kumar, Vimal; Sumanjeet Singh; … - In: Journal of economy and technology 1 (2023), pp. 108-118

The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with...

Persistent link: https://www.econbiz.de/10014555506

International Marketing Research : A Transformative Approach

Kumar, V. - 2024

Chapter 1. The Nature and Scope of Global Marketing Research -- Chapter 2. Marketing Research in The Global Environment -- Chapter 3. Global Marketing Research Process -- Chapter 4. Preliminary Stages of The Research Process -- Chapter 5. Secondary Data -- Chapter 6. Marketing Research on The...

Persistent link: https://www.econbiz.de/10014580694

An Interactive Multicriteria Approach to Identifying Potential Foreign Markets

Kumar, V.; Stam, Antonie; Joachimsthaler, Erich A. - In: Journal of international marketing 2 (1994) 1, pp. 29-52

Persistent link: https://www.econbiz.de/10007255382

Maximizing ROI or Profitability - Is one better than the other?

Kumar, V.; Petersen, J.Andrew - In: Marketing research : a magazine of management and … 16 (2004) 3, pp. 28-35

Persistent link: https://www.econbiz.de/10007100186