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Principles of direct and database marketing : a digital orientation
Tapp, Alan - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003767866
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eManaging sport customers
Tapp, Alan - In: The business of sport management, (pp. 394-413). 2004
Persistent link: https://www.econbiz.de/10003386837
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Principles of direct and database marketing
Tapp, Alan - 2005 - 3rd ed
Persistent link: https://www.econbiz.de/10002157728
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Principles of direct and database marketing
Tapp, Alan - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001525059
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Principles of direct and database marketing
Tapp, Alan - 1998
Persistent link: https://www.econbiz.de/10004371540
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Principles of direct and database marketing
Tapp, Alan - 2005 - 3rd ed.
Persistent link: https://www.econbiz.de/10004817413
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Principles of direct and database marketing : a digital orientation
Tapp, Alan - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10004919931
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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Principles of direct, database and digital marketing
Tapp, Alan; Whitten, Ian; Housden, Matthew - 2014 - 5. ed.
Persistent link: https://www.econbiz.de/10010227705
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The impact of e-business on financial services marketing and marketers
Tapp, Alan (contributor) - In: CRM in financial services : a practical guide to making …, (pp. 74-94). 2002
Persistent link: https://www.econbiz.de/10001698722