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Communicating globally : an integrated marketing approach

Schultz, Don E.; Kitchen, Philip J. - 2000

Persistent link: https://www.econbiz.de/10004604939

Raising the corporate umbrella : corporate communications in the 21st century

Kitchen, Philip J.; Schultz, Don E. - 2001

Persistent link: https://www.econbiz.de/10004735460

A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagre...

Schultz, Don E.; Kitchen, Philip J. - In: Journal of advertising research 40 (2000) 5, pp. 17-21

Persistent link: https://www.econbiz.de/10006514509

SPECIAL SECTION ON IMC - A Multi-Country Comparison of the Drive for IMC - In less than a decade IMC has affected clients and agencies throughout the world. This study compares and...

Kitchen, Philip J.; Schultz, Don E. - In: Journal of advertising research 39 (1999) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10006519581

IMC - A UK Ad' Agency Perspective

Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing management : MM 14 (1998) 5, pp. 465-486

Persistent link: https://www.econbiz.de/10006992541

Replication and George the Galapagos tortoise

Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328

Persistent link: https://www.econbiz.de/10013371020

The evolution of integrated marketing communications : the customer-driven marketplace

Kitchen, Philip J. (contributor); … - 2011

1. Introduction : the evolution of IMC : IMC in a customer-driven marketplace / Don E. Schultz, Charles H. Patti and Philip J. Kitchen -- 2. Integrated marketing communications : from media channels to digital connectivity / Frank Mulhern -- 3. Integrated marketing communications measurement and...

Persistent link: https://www.econbiz.de/10014498646

The Emergence of IMC: A Theoretical Perspective

Kitchen, Philip J.; Brignell, Joanne; Li, Tao; Jones, … - In: Journal of advertising research 44 (2004) 1, pp. 19-30

Persistent link: https://www.econbiz.de/10006504448

Integrated marketing communications: A Chinese ad and PR agency perspective

Kitchen, Philip J.; Li, Tao - In: International journal of advertising : the quarterly … 24 (2005) 1, pp. 51-78

Persistent link: https://www.econbiz.de/10008116964

The Emergence of IMC: A Theoretical Perspective

KITCHEN, PHILIP J.; BRIGNELL, JOANNE; LI, TAO; JONES, … - In: Journal of Advertising Research 44 (2004) 01, pp. 19-30

Persistent link: https://www.econbiz.de/10005425146