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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart; Davies, Gary - In: European journal of marketing : EJM 44 (2010) 5, pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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The effect of merger on employee views of corporate reputation : time and space dependent theory
Chun, Rosa; Davies, Gary - In: Industrial marketing management : the international … 39 (2010) 5, pp. 721-727
Persistent link: https://www.econbiz.de/10008737513
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Projecting corporate character in the branding of business schools
Davies, Gary; Chun, Rosa - In: Facets of corporate identity, communication, and reputation, (pp. 163-177). 2008
Persistent link: https://www.econbiz.de/10003690689
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The reputation of the party leader and of the party being led
Davies, Gary; Mian, Takir - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 331-350
Persistent link: https://www.econbiz.de/10008650076
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Reputation gaps and the performance of service organizations
Davies, Gary; Chun, Rosa; Kamins, Michael A. - In: Strategic management journal 31 (2010) 5, pp. 530-546
Persistent link: https://www.econbiz.de/10003963529
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
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Gifts and gifting
Davies, Gary; Whelan, Susan; Walsh, Margaret; Foley, Anthony - In: International journal of management reviews : IJMR 12 (2010) 4, pp. 413-434
Persistent link: https://www.econbiz.de/10008758500
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Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary; Chun, Rosa - In: European journal of marketing : EJM 46 (2012) 5, pp. 663-683
Persistent link: https://www.econbiz.de/10009567641