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Market Analysis via Judgemental Modelling: An Application in the UK Chemical Industry
Naudé, Pete; Lockett, Geoff; Gisbourne, Steve - In: European journal of marketing : EJM 27 (1993) 3, pp. 5-22
Persistent link: https://www.econbiz.de/10006106448
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Articles - Managerial and Educational Perceptions of the Future in Changing Societies: The Commonwealth of Independent States
Naudé, Pete; Hipkin, Ian B. - In: Management learning : the journal for managerial and … 29 (1998) 4, pp. 467-484
Persistent link: https://www.econbiz.de/10006845362
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An International Comparison of Management's Use of Quantitative Techniques, and the Implications for MBA Teaching
Naudé, Pete; Band, Dand; Stray, Stephanie; Wegner, Trevor - In: Management learning : the journal for managerial and … 28 (1997) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10006852393
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Perceptual gaps and similarities in buyer–seller dyadic relationships
Barnes, Bradley R.; Naudé, Pete; Michell, Paul - In: Industrial marketing management : the international … 36 (2007) 5, pp. 662-675
Persistent link: https://www.econbiz.de/10007727781
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Assessing Relationship Quality
Naudé, Pete; Buttle, Francis - In: Industrial marketing management : the international … 29 (2000) 4, pp. 351-362
Persistent link: https://www.econbiz.de/10006280509
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Comments on #8220Power to all our friends? Living with imbalance in supplier#8211retailer relationships#8221 by Martin Hingley
Naudé, Pete - In: Industrial marketing management : the international … 34 (2005) 8, pp. 867-869
Persistent link: https://www.econbiz.de/10006232252
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Multivariate statistics in industrial marketing management: A practitioner tool kit
Nairn, Agnes; Ede, Laurence; Naudé, Pete - In: Industrial marketing management : the international … 33 (2004) 7, pp. 573-582
Persistent link: https://www.econbiz.de/10006242971
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The metamorphosis of marketing into an information-handling problem
Holland, Christopher P.; Naudé, Pete - In: The journal of business & industrial marketing 19 (2004) 3, pp. 167-177
Persistent link: https://www.econbiz.de/10007028210
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The role of information and communications technology in transforming marketing theory and practice
Naudé, Pete; Holland, Christopher P. - In: The journal of business & industrial marketing 19 (2004) 3, pp. 165-166
Persistent link: https://www.econbiz.de/10007028211
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Developing Effective Alliance Partnerships
Hipkin, Ian; Naudé, Pete - In: Long range planning : LRP ; international journal of … 39 (2006) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10007259556