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New Zealand
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Eagle, Lynne C.
65
Eagle, Lynne
44
Dahl, Stephan
27
Kitchen, Philip J.
18
Bulmer, Sandy
15
Hawkins, Jacinta
13
Brennan, Ross
10
Czarnecka, Barbara
7
Rose, Lawrence Craig
7
Chamberlain, Kerry
5
De Bruin, Anne
5
Hay, Rachel
5
Low, David
5
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4
Lloyd, Jenny
4
Pelsmacker, Patrick de
4
Rose, Lawrence C.
4
Saleem, Muhammad Abid
4
Taylor, Charles Raymond
4
Báez, Carlos
3
Low, David R.
3
Moyle, Brendan
3
Rose, Lawrence
3
Chaiechi, Taha
2
Dens, Nathalie
2
Ellis, Nick
2
Higgins, Matthew
2
Kitchen, Philip
2
Kitchen, Philip James
2
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Working paper / Department of Commerce, College of Business, Massey University
31
Journal of marketing management : MM
5
Marketing Intelligence & Planning
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
European Journal of Marketing
3
Marketing intelligence & planning
3
The SAGE handbook of marketing ethics
3
Young Consumers
3
Asia Pacific Journal of Marketing and Logistics
2
European journal of marketing : EJM
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Social Marketing
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Working papers / Department of Commerce, College of Business, Massey University
2
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1
Australasian marketing journal
1
Australian bulletin of labour
1
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1
Contemporary issues in social marketing
1
Corporate Communications: An International Journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economic Papers: A journal of applied economics and policy
1
International Review on Public and Nonprofit Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Marketing
1
Journal of Consumer Policy
1
Journal of Product & Brand Management
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Journal of marketing education : JME
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of nonprofit & public sector marketing
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Macro-social marketing insights : systems thinking for wicked problems
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ECONIS (ZBW)
72
OLC EcoSci
17
Other ZBW resources
17
RePEc
3
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11
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
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12
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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13
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
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14
School-based health communication : exploring the home-school partnership
Hawkins, Jacinta
;
Bulmer, Sandy
;
Rose, Lawrence Craig
; …
-
2006
Persistent link: https://www.econbiz.de/10003582843
Saved in:
15
Persuading young consumers to make healthy nutritional decisions
Brennan, Ross
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
Saved in:
16
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
Saved in:
17
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
18
Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
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19
Marketing communications
Eagle, Lynne C.
;
Dahl, Stephan
;
Czarnecka, Barbara
; …
-
2015
Persistent link: https://www.econbiz.de/10010400067
Saved in:
20
Workers' perceptions of FIFO work in North Queensland, Australia
Blackman, Anna
;
Welters, Riccardo
;
Murphy, Laurie
; …
- In:
Australian bulletin of labour
40
(
2014
)
2
,
pp. 180-200
Persistent link: https://www.econbiz.de/10010479569
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