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Preference reversal for copycat brands : uncertainty makes imitation feel good

Horen, Femke van; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64

Persistent link: https://www.econbiz.de/10010234305

Consumer Evaluation of Copycat Brands : The Effect of Imitation Type

van Horen, Femke - 2012

Copycat brands imitate the trade dress of a leader brand to free ride on the latter's equity. Copycats can imitate the distinctive, perceptual features of the leader brand, such as the lilac color of the Milka chocolate brand, or they can imitate the underlying meaning or theme of the leader...

Persistent link: https://www.econbiz.de/10013107050

Online advertising suppresses visual competition during planned purchases

Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 48 (2021) 3, pp. 374-393

Persistent link: https://www.econbiz.de/10012654909

Heads up : head movements during ad exposure respond to consumer goals and predict brand memory

Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289

Persistent link: https://www.econbiz.de/10012237814

Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress

Giesen, Roxanne I. van; Pieters, Rik - In: Journal of economic psychology : research in economic … 70 (2019), pp. 109-124

Persistent link: https://www.econbiz.de/10012305563

Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883

Persistent link: https://www.econbiz.de/10011971270

Assessing sensitive consumer behavior using the item count response technique

Jong, Martijn G. de; Pieters, Rik - In: Journal of marketing research 56 (2019) 3, pp. 345-360

Persistent link: https://www.econbiz.de/10012177406

Out-of-category brand imitation : product categorization determines copycat evaluation

Horen, Femke van; Pieters, Rik - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 816-832

Persistent link: https://www.econbiz.de/10011780567

The biasing effect of common method variance : some clarifications

Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 221-235

Persistent link: https://www.econbiz.de/10012434103

Hindsight bias in the context of a consumption experience

Pieters, Rik; Zwick, Rami - 1991

Persistent link: https://www.econbiz.de/10004138245

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