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Schroeder, Jonathan E.
87
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35
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19
Zwick, Detlev
11
Denegri-Knott, Janice
7
Wu, ZhiYan
5
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Holbrook, Morris B.
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Pongsakornrungsilp, Siwarit
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Buchanan-Oliver, Margo
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ADVANCES IN CONSUMER RESEARCH
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Brand management ; Vol. 1
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Handbook of qualitative research methods in marketing
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Imagining organizations : performative imagery in business and beyond
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International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
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International Journal of Bank Marketing
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
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81
Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
Saved in:
82
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
83
The Gay Family in the Ad: Consumer Responses to Non-traditional Families in Marketing Communications
Borgerson, Janet L.
;
Schroeder, Jonathan E.
;
Blomberg, …
- In:
Journal of marketing management : MM
22
(
2006
)
9-10
,
pp. 955-978
Persistent link: https://www.econbiz.de/10007394587
Saved in:
84
The artist and the brand
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
39
(
2005
)
11
,
pp. 1291-1305
Persistent link: https://www.econbiz.de/10006076952
Saved in:
85
Ethical issues of global marketing: avoiding bad faith in visual representation
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 570-594
Persistent link: https://www.econbiz.de/10006087608
Saved in:
86
The Marketing Power of Emotion
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
24
(
2004
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10006882545
Saved in:
87
Privacy and Publicity: Modern Architecture as Mass Media
Colomina, Beatriz
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124-125
Persistent link: https://www.econbiz.de/10006937930
Saved in:
88
Marketing Modernism in Fin-de-Siécle Europe
Jensen, Robert
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124
Persistent link: https://www.econbiz.de/10006937931
Saved in:
89
Fables of Abundance: A Cultural History of Advertising in America
Jackson Lears, T.J.
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124
Persistent link: https://www.econbiz.de/10006937932
Saved in:
90
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-653
Persistent link: https://www.econbiz.de/10008418462
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