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The antitrust implications of relationship marketing

Fontenot, Renee J.; Hyman, Michael R. - In: Journal of Business Research 57 (2004) 11, pp. 1211-1221

Persistent link: https://www.econbiz.de/10005473644

Antecedents and consequences of trust in a service provider: The case of primary care physicians

Leisen, Birgit; Hyman, Michael R. - In: Journal of Business Research 57 (2004) 9, pp. 990-999

Persistent link: https://www.econbiz.de/10005477351

Revising the structural framework for marketing management

Hyman, Michael R. - In: Journal of Business Research 57 (2004) 9, pp. 923-932

Persistent link: https://www.econbiz.de/10005477533

Ethical codes are not enough

Hyman, Michael R.; Skipper, Robert; Tansey, Richard - In: Business Horizons 33 (1990) 2, pp. 15-22

Persistent link: https://www.econbiz.de/10005197706

Contextual influences on marketing and consumerism : an East Asian perspective

Zhou, Wenkai; Yang, Zhilin; Hyman, Michael R. - In: International Marketing Review 38 (2021) 4, pp. 641-656

Purpose: This study aims to summarize the important contextual influences East Asian philosophy may have on marketing strategy and consumerism. Design/methodology/approach: A qualitative approach is used to deconstruct (1) the literature on marketing as a contextual discipline, (2) East Asian...

Persistent link: https://www.econbiz.de/10012639621