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An ecological niche theory approach to the measurement of brand competition
Milne, George R.; Mason, Charlotte H. - In: Handbook of niche marketing : principles and practice, (pp. 87-104). 2006
Persistent link: https://www.econbiz.de/10003322891
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Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James; Milne, George R.; Phelps, Joseph E. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
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Mixed methods in interpretive research: an application to the study of the self concept
Bahl, Shalini; Milne, George R. - In: Handbook of qualitative research methods in marketing, (pp. 198-218). 2006
Persistent link: https://www.econbiz.de/10003445826
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If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.; Rohm, Andrew; Bahl, Shalini - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
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Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.; Bahl, Shalini - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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Talking to ourselves : a dialogical exploration of consumption experiences
Bahl, Shalini; Milne, George R. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 176-195
Persistent link: https://www.econbiz.de/10003982977
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Toward an understanding of the online consumer's risky behavior and protection practices
Milne, George R.; Labrecque, Lauren I.; Cromer, Cory - In: Journal of consumer affairs : official publication of … 43 (2009) 3, pp. 449-473
Persistent link: https://www.econbiz.de/10009531911
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Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
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Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Gabisch, Jason A.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10009764257