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Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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From instrumentality to emergence in information systems
Watson, Richard T.; Berthon, Pierre R.; Pitt, Leyland F. - In: The Oxford handbook of management information systems : …, (pp. 672-682). 2011
Persistent link: https://www.econbiz.de/10009268614
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Cyberservice: Taming service marketing problems with the world wide web
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Business Horizons 42 (1999) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10005333411
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Marketing communication and the world wide web
Berthon, Pierre; Pitt, Leyland; Watson, Richard T. - In: Business Horizons 39 (1996) 5, pp. 24-32
Persistent link: https://www.econbiz.de/10005354591
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Cyberservice: Taming Service Marketing Problems with the World Wide Web - Here comes mass customization to the rescue. And you thought marketing your services was going to be hard
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Business horizons 42 (1999) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10006195838
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From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Journal of general management 22 (1996) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10006633273
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The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency
Berthon, Pierre; Pitt, Leyland; Watson, Richard T. - In: Journal of advertising research 36 (1996) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10006529285
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Postmodernism and the Web
Berthon, Pierre; Pitt, Leyland; Watson, Richard T. - In: Technological forecasting & social change : an … 65 (2000) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10007816287
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The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
Berthon, Pierre; Lane, Nikala; Pitt, Leyland; Watson, … - In: Journal of marketing management : MM 14 (1998) 7, pp. 691-704
Persistent link: https://www.econbiz.de/10006991409