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Differences in the attractiveness of alternative rewards among industrial salespeople : additional evidence
Ford, Neil M. - In: Journal of business research : JBR 13 (1985) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10001021726
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Corporate identity and international branding strategies
Walker, Orville C. - In: Unternehmen im Wandel - Change Management : mit 11 Tabellen, (pp. 239-259). 1998
Persistent link: https://www.econbiz.de/10001323094
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Marketing strategy : planning and implementation
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004139335
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Sales force management : planning, implementation, and control
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - 1990 - 3. ed.
Persistent link: https://www.econbiz.de/10004100090
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Marketing strategy : planning and implementation
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004308792
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Marketing management : a strategic approach with a global orientation
Boyd, Harper W.; Walker, Orville C.; Larréché, Jean-Claude - 1998 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004362864
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Sales force management : planning, implementation, and control
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - 1985 - 2. ed., 3. [Dr.]
Persistent link: https://www.econbiz.de/10004055922
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10004825025
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Valenced attributions and risk in new-product decisions: How why indicates what's next
Forlani, David; Walker, Orville C. - In: Psychology & marketing 20 (2003) 5, pp. 395-432
Persistent link: https://www.econbiz.de/10006968440
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New product decision making: How chance and size of loss influence what marketing managers see and do
Forlani, David; Mullins, John W.; Walker, Orville C. - In: Psychology & marketing 19 (2002) 11, pp. 957
Persistent link: https://www.econbiz.de/10006970931