Marketing strategy : a decision-focused approach
Orville C. Walker, Jr. ...
| Year of publication: |
2006 ; 5. ed.
|
|---|---|
| Other Persons: | Walker, Orville C. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing | Management | Strategic planning | Marketingstrategie |
| Extent: | XX, 346 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2002 |
| ISBN: | 0-07-111674-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004825025