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Bitner, Mary Jo; Ostrom, Amy L.; Meuter, Matthew L. - In: The Executive : an Academy of Management Publication 16 (2002) 4, pp. 96

Persistent link: https://www.econbiz.de/10007034827

Mohr, Lois A.; Bitner, Mary Jo - In: Journal of business research : JBR 32 (1995) 3, pp. 239-252

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Meuter, Matthew L.; Ostrom, Amy L.; Bitner, Mary Jo; … - In: Journal of business research : JBR 56 (2003) 11, pp. 899-906

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Bitner, Mary Jo - In: Journal of retailing 73 (1997) 3, pp. 299-302

Persistent link: https://www.econbiz.de/10006630007

Bitner, Mary Jo - In: Journal of retailing 73 (1997) 1, pp. 3-6

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Fisk, Raymond P.; Brown, Stephen W.; Bitner, Mary Jo - In: Journal of retailing 69 (1993) 1, pp. 61-103

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Bitner, Mary Jo; Brown, Stephen W. - In: Business horizons 51 (2008) 1, pp. 39-46

Persistent link: https://www.econbiz.de/10007894589

Gremler, Dwayne D.; Bitner, Mary Jo; Evans, Kenneth R. - In: Logistics information management 8 (1995) 4, pp. 28-34

Persistent link: https://www.econbiz.de/10007081367

Bitner, Mary Jo - In: Marketing management : a quarterly business management … 10 (2001) 1, pp. 10-11

Persistent link: https://www.econbiz.de/10007239398

Bitner, Mary Jo; Brown, Stephen W.; Meuter, Matthew L. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 138-149

Persistent link: https://www.econbiz.de/10006152480

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