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Customer-supplier relationships in high technology markets 3.0
Ruyter, Ko de; Keeling, Debbie Isobel; Cox, David - In: Industrial marketing management : the international … 79 (2019), pp. 94-101
Persistent link: https://www.econbiz.de/10012064195
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
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Getting smart : learning from technology-empowered frontline interactions
Marinova, Detelina; Ruyter, Ko de; Huang, Ming-Hui; … - In: Journal of service research : JSR 20 (2017) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10011647479
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Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce; Yu, Ting; Ruyter, Ko de; Chen, Ching-fu - In: Industrial marketing management : the international … 78 (2019), pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
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Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
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Climate setting in sourcing teams : developing a measurement scale for team creativity climate
Kiratli, Nadine; Rozemeijer, Frank; Hilken, Tim; … - In: Journal of purchasing and supply management 22 (2016) 3, pp. 196-204
Persistent link: https://www.econbiz.de/10011554805
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Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
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Gamification design for mobile marketing effectiveness
Hofacker, Charles; Ruyter, Ko de; Lurie, Nicholas H.; … - 2015 - April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
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Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 4, pp. 219-234
Persistent link: https://www.econbiz.de/10012154094