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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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Service-sales ambidexterity : evidence, practice, and opportunities for future research
Ruyter, Ko de; Keeling, Debbie Isobel; Yu, Ting - In: Journal of service research 23 (2020) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012183571
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When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of retailing 93 (2017) 2, pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
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The future of frontline research : invited commentaries
Rafaeli, Anat; Altman, Daniel; Gremler, Dwayne D.; … - In: Journal of service research : JSR 20 (2017) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
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Engagement-to-value (E2V) : an empirical case study
Keeling, Debbie Isobel; Ruyter, Ko de; Cox, David - In: Handbook of research on customer engagement, (pp. 20-34). 2019
Persistent link: https://www.econbiz.de/10013163342
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Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality
Hilken, Tim; Chylinski, Mathew; Ruyter, Ko de; Heller, Jonas - In: Journal of service management 33 (2022) 4/5, pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
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Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf; Heller, Jonas; Hilken, Tim; … - In: Business horizons 65 (2022) 6, pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
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The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk; Grewal, Dhruv; Ruyter, Ko de; Tucker, … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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Creating customer, firm, and social value through cutting-edge digital technologies
Plangger, Kirk (ed.); Grewal, Dhruv (ed.); Ruyter, Ko de (ed.) - 2022
Persistent link: https://www.econbiz.de/10013463935