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Strategisches Management
29
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199
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Day, George S.
178
McGahan, Anita M.
109
Aaker, David A.
30
Derber, Charles
20
Kumar, V.
16
Klein, Peter G.
15
Lima, Marcos
12
Mahoney, Joseph T.
12
Schoemaker, Paul J.H.
12
Mahoney, Joseph Timothy
10
Pitelis, Christos N.
9
Pitelēs, Chrēstos
9
Schoemaker, Paul J.
9
Resende, Marcelo
8
Silverman, Brian S.
8
George, Gerard
7
Lima, Marcos André Mattos de
7
Porter, Michael E.
7
Kyle, Margaret K.
6
Baum, Joel A. C.
4
Eggert, Roderick G.
4
Mcgahan, Anita M.
4
Montgomery, David B.
4
Radetzki, Marian
4
Tilton, John E.
4
Argyres, Nicholas
3
Cabral, Sandro
3
Haas, Martine R.
3
Hirsch, Paul M.
3
Lagos, Gustavo
3
Lawrence, Thomas B.
3
Leone, Robert P.
3
Magrass, Yale R.
3
Mitchell, Will
3
Moorman, Christine
3
Munir, Kamal A.
3
Prabhu, Jaideep
3
Shelef, Orie
3
Snyder, Scott A.
3
Tracey, Paul
3
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College of Business, University of Illinois at Urbana-Champaign
5
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Journal of marketing
14
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11
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6
Strategy & Leadership
6
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5
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5
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5
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5
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5
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5
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4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Professionals as workers : mental labor in advanced capitalism
4
Report / Marketing Science Institute
4
Strategic entrepreneurship journal : SEJ
4
Technological forecasting & social change : an international journal
4
The review of economics and statistics
4
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3
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3
Journal of advertising research
3
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3
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3
Journal of the Academy of Marketing Science
3
Resources policy
3
Rotman School of Management Working Paper
3
Strategic marketing : planning, implementation, and control
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
Strategy Science
3
The Academy of Management review : AMR
3
The journal of industrial economics
3
Applied Economics
2
Consumer behavior : Theory and application
2
Economia aplicada : EA
2
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2
International journal of industrial organization
2
Journal of Business & Industrial Marketing
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ECONIS (ZBW)
207
OLC EcoSci
63
USB Cologne (EcoSocSci)
28
RePEc
19
Other ZBW resources
12
BASE
1
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71
Attitude stability changeability, and predictive ability
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 130-146)
.
1974
Persistent link: https://www.econbiz.de/10002061305
Saved in:
72
Diagnosing the product portfolio
Day, George S.
- In:
Business policy and strategy : selected readings
,
(pp. 296-316)
.
1979
Persistent link: https://www.econbiz.de/10002061416
Saved in:
73
A descripting and evaluation of the design of the buyer behavior research project
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 33-43)
.
1974
Persistent link: https://www.econbiz.de/10002061424
Saved in:
74
Diagnosing the product portfolio
Day, George S.
- In:
Views of marketing : a reader
,
(pp. 98-113)
.
1979
Persistent link: https://www.econbiz.de/10002061428
Saved in:
75
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
76
Full disclosure of comparative performance information to consumers : problems and prospects
Day, George S.
- In:
Journal of contemporary business
4
(
1975
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10002061439
Saved in:
77
Identifying environmental influences on brand choice decisions
Day, George S.
- In:
Behavioral and management science in marketing
,
(pp. 56-67)
.
1978
Persistent link: https://www.econbiz.de/10002061457
Saved in:
78
The product life cycle : analysis and applications issues
Day, George S.
- In:
Journal of marketing
45
(
1981
)
4
,
pp. 60-67
Persistent link: https://www.econbiz.de/10002061474
Saved in:
79
A strategic perspective on product planning
Day, George S.
- In:
Marketing management and strategy : a reader
,
(pp. 31-48)
.
1980
Persistent link: https://www.econbiz.de/10002061500
Saved in:
80
A strategic perspective on product planning
Day, George S.
- In:
Journal of contemporary business
4
(
1975
)
2
,
pp. 1-34
Persistent link: https://www.econbiz.de/10002061505
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