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Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality

Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490

Persistent link: https://www.econbiz.de/10011980380

An integrated model of attitude and affect - Theoretical foundation and an empirical investigation

Agarwal, James; Malhotra, Naresh K. - In: Journal of business research : JBR 58 (2005) 4, pp. 483-493

Persistent link: https://www.econbiz.de/10006713940

Methodological issues in cross-cultural marketing research: A state of the art review

Malhotra, Naresh K.; Agarwal, James; Peterson, Mark - In: International marketing review 13 (1996) 5, pp. 7-43

Persistent link: https://www.econbiz.de/10006325202

International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries

Malhotra, Naresh K.; Ulgado, Francis M.; Agarwal, James; … - In: International marketing review 11 (1994) 2, pp. 5-15

Persistent link: https://www.econbiz.de/10006343909

Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons

Malhotra, Naresh K.; Ulgado, Francis M.; Agarwal, James; … - In: International marketing review 22 (2005) 3, pp. 256-278

Persistent link: https://www.econbiz.de/10006236587

Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions

Malhotra, Naresh K.; Agarwal, James; Ulgado, Francis M. - In: Journal of international marketing 11 (2003) 4, pp. 1-5

Persistent link: https://www.econbiz.de/10007231234

VII Ethics in marketing research: Current issues and suggested guidelines.

Malhotra, Naresh K.; Agarwal, James - In: Boletín de estudios económicos 55 (2000) 171, pp. 525-542

Persistent link: https://www.econbiz.de/10008048684

Does NAFTA Influence Mexico's Product Image? A Theoretical Framework and an Empirical Investigation in Two Countries

Agarwal, James; Malhotra, Naresh K.; Wu, Terry - In: Management international review : mir ; journal of … 42 (2002) 4, pp. 441-472

Persistent link: https://www.econbiz.de/10006765143

An integrated model of attitude and affect: Theoretical foundation and an empirical investigation

Agarwal, James; Malhotra, Naresh K. - In: Journal of Business Research 58 (2005) 4, pp. 483-493

Persistent link: https://www.econbiz.de/10005477569

Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons

Malhotra, Naresh K.; Ulgado, Francis M.; Agarwal, James; … - In: International Marketing Review 22 (2005) 3, pp. 256-278

Purpose – Despite the rapid growth and internationalization of services, marketers of services realize that to successfully leverage service quality as a global competitive tool, they first need to correctly identify the antecedents of what the international consumer perceives as service...

Persistent link: https://www.econbiz.de/10014827314