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An examination of the cross-cu...
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Advertising
27
Werbung
23
Consumer behaviour
21
Konsumentenverhalten
19
USA
16
United States
16
Advertising effects
14
Werbewirkung
14
Marketing
10
Brand management
9
Markenführung
9
Gender
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Emotion
7
International marketing
7
Nonprofit organization
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Relationship marketing
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Bibliometrics
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Geschlecht
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Internationales Marketing
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Charitable organization
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Dienstleistungsqualität
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Forschung
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English
122
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86
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Ford, John B.
141
LaTour, Michael S.
55
Honeycutt Jr, Earl D.
20
Merchant, Altaf
17
Latour, Michael S.
12
LaTour, Kathryn A.
10
West, Douglas C.
10
Henthorne, Tony L.
9
Honeycutt, Earl D.
9
Krishen, Anjala S.
7
Mottner, Sandra
7
Sargeant, Adrian
7
Reichert, Tom
5
Zinkhan, George M.
5
Braun-Latour, Kathryn A.
4
Ibrahim, Essam
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
4
Thelen, Shawn
4
Clarke III, Irvine
3
Clarke, Irvine
3
Flaherty, Theresa B.
3
Jain, Varsha
3
Karande, Kiran
3
Karande, Kiran W.
3
Krishen, Anjala
3
Purwanegara, Mustika Sufiati
3
Rose, Gregory
3
Seifert, Bruce M.
3
Adkins, Mark
2
Berry, Christopher
2
Bliss, Sara J.
2
Bui, M̃y
2
Burton, Scot
2
Case, F. Mark
2
Glassman, Myron
2
Hardin, Andrew M.
2
Homer, Pamela Miles
2
Honeycutt, Earl Jr.
2
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Journal of advertising research
34
Industrial marketing management : the international journal for industrial and high-tech firms
17
International marketing review
15
Journal of business research : JBR
15
Journal of advertising : official publication of the American Academy of Advertising
12
International Marketing Review
11
Journal of current issues and research in advertising : JCIRA
8
Journal of Business Research
6
International journal of nonprofit and voluntary sector marketing
5
Journal of Services Marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of Consumer Marketing
4
Journal of business ethics : JOBE
4
Journal of international marketing
3
American business review
2
Arts marketing : an international journal ; AM
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Journal of world business : JWB
2
Organizations and markets in emerging economies
2
Psychology & marketing
2
Review of marketing research
2
The journal of product & brand management
2
The journal of services marketing
2
Business Horizons
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Business Review
1
European Journal of Marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Gender, culture, and consumer behavior
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
1
International journal of production research
1
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of World Business
1
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Source
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ECONIS (ZBW)
90
OLC EcoSci
82
Other ZBW resources
24
RePEc
11
USB Cologne (EcoSocSci)
1
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1
Potential problems and solutions when hiring and training a worldwide sales team
Honeycutt Jr, Earl D.
;
Ford, John B.
;
Kurtzman, Lew
- In:
The journal of business & industrial marketing
11
(
1996
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10007315193
Saved in:
2
Selecting and Training the International Sales Force: Comparison of China and Slovakia - How are firms selecting and training sales forces in former controlled marketplaces
Honeycutt Jr, Earl D.
;
Ford, John B.
;
Lupton, Robert A.
; …
- In:
Industrial marketing management : the international …
28
(
1999
)
6
,
pp. 627-636
Persistent link: https://www.econbiz.de/10006295289
Saved in:
3
Student Preferences for Sales Careers Around the Pacific Rim - Given the growing importance of trade in the Pacific Rim, what are student attitudes toward sales careers?
Honeycutt Jr, Earl D.
;
Ford, John B.
;
Swenson, Michael J.
; …
- In:
Industrial marketing management : the international …
28
(
1999
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10006301399
Saved in:
4
Guidelines for Managing an International Sales Force
Honeycutt Jr, Earl D.
;
Ford, John B.
- In:
Industrial marketing management : the international …
24
(
1995
)
2
,
pp. 135
Persistent link: https://www.econbiz.de/10006335774
Saved in:
5
Who Trains Salespeople? The Role of Sales Trainers and Sales Managers: Cooperative planning between managers and trainers leads to better sales training programs
Honeycutt Jr, Earl D.
;
Ford, John B.
;
Tanner Jr, John F.
- In:
Industrial marketing management : the international …
23
(
1994
)
1
,
pp. 65-70
Persistent link: https://www.econbiz.de/10006349451
Saved in:
6
Student Preferences for Sales Careers Around the Pacific Rim - Given the growing importance of trade in the Pacific Rim, what are student attitudes toward sales careers?
Honeycutt Jr, Earl D.
;
Ford, John B.
;
Swenson, Michael J.
; …
- In:
Industrial marketing management : the international …
19990
,
pp. 27-36
Persistent link: https://www.econbiz.de/10006359115
Saved in:
7
Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis
Ford, John B.
;
Voli, Patricia Kramer
;
Honeycutt Jr, Earl D.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10008121814
Saved in:
8
A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas C.
;
Magnini, Vincent P.
; …
-
2010
Persistent link: https://www.econbiz.de/10008907432
Saved in:
9
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
10
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
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