This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their...

A large and robust empirical literature demonstrates that there is a strong relationship between the performance of a multinational enterprise (MNE) and its degree of multinationality. We develop a new metric to capture the return on foreign assets (ROFA), which we use as an alternative metric...

Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.

Contents -- Acknowledgments -- 1 China's Drive for Innovation -- 2 How Chinese Companies Innovate -- 3 What is Different About Chinese Innovation? -- 4 Multinational Corporations' Innovation in China -- 5 How Multinational Corporations Can Organize For Innovation in China -- 6 Open Innovation in...

Acknowledgments -- China's drive for innovation -- How chinese companies innovate -- What's different about Chinese innovation? -- How multinational companies innovate in China (with Dominique Jolly) -- How multinationals can organize for innovation in China -- Open innovation in China (with...