Narrow search
Showing 31 - 40 of 457
Cover Image
Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options
Breiter, Andreas - 2012
Persistent link: https://www.econbiz.de/10009735618
Cover Image
Do luxury pricing decisions create price continuity?
Faßnacht, Martin; Kluge, Philipp Nikolaus; Mohr, Henning - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 121-137). 2012
Persistent link: https://www.econbiz.de/10009690103
Cover Image
Customer Relationship Management-Controlling : Gestaltungsansätze für die Rationalitätssicherung
Doll, Daniela - 2011
Persistent link: https://www.econbiz.de/10009661609
Cover Image
Die Rolle des internationalen Vertriebs im Preismanagement
Faßnacht, Martin; Königsfeld, Jerome Alexander - In: Internationaler Vertrieb : Grundlagen, Konzepte und …, (pp. 515-530). 2012
Persistent link: https://www.econbiz.de/10009624391
Cover Image
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria; Faßnacht, Martin; Rumpf, Katia - In: The journal of brand management : an international journal 21 (2014) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Cover Image
Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus; Königsfeld, Jerome Alexander; … - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
Cover Image
Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
Cover Image
Wertschöpfung im Handel durch Preismanagement
Faßnacht, Martin; Königsfeld, Jerome Alexander - In: Wertschöpfung im Handel, (pp. 62-83). 2014
Persistent link: https://www.econbiz.de/10010257721
Cover Image
Creating online brand experience on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 50-59
Persistent link: https://www.econbiz.de/10010256432
Cover Image
Consumer response to online/offline price differentiation
Faßnacht, Martin; Unterhuber, Sebastian - In: Journal of retailing and consumer services 28 (2016), pp. 137-148
Persistent link: https://www.econbiz.de/10011434129