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Brand Logic: A Business Case for Communications
GREGORY, JAMES R.; McNAUGHTON, LAWRENCE - In: Journal of Advertising Research 44 (2004) 03, pp. 232-236
Persistent link: https://www.econbiz.de/10005264811
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The best of branding : best practices in corporate branding
Gregory, James R. - 2004
Persistent link: https://www.econbiz.de/10001782717
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The best of branding : best practices in corporate branding
Gregory, James R. - 2004
Persistent link: https://www.econbiz.de/10004717269
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Brand value : does it belong on the balance sheet?
Gelb, Betsy D.; Gregory, James R. - In: Journal of business strategy 32 (2011) 3, pp. 13-18
Persistent link: https://www.econbiz.de/10009160066
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Brand trust is the foundation to brand loyalty
Gregory, James R. - In: Trust Inc. : strategies for building your company's …, (pp. 33-40). 2014
Persistent link: https://www.econbiz.de/10010227645
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Aligning marketing and finance with accepted standards for valuing brands
Gregory, James R.; Moore, Michael - In: Journal / The Capco Institute : journal of financial … 38 (2013), pp. 41-45
Persistent link: https://www.econbiz.de/10010341529
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Branding across borders : a guide to global brand marketing
Gregory, James R. - 2002
Persistent link: https://www.econbiz.de/10001598098
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Marketing corporate image : the company as your number one product
Gregory, James R.; Wiechmann, Jack G. - 1991
Persistent link: https://www.econbiz.de/10004127877
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Leveraging the corporate brand
Gregory, James R.; Wiechmann, Jack G. - 1997
Persistent link: https://www.econbiz.de/10004346255
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Marketing corporate image : the company as your number one product
Gregory, James R.; Wiechmann, Jack G. - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004460610