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Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson - 2021
Persistent link: https://www.econbiz.de/10012321737
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Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business
BLAIR, MARGARET H.; KUSE, ALLAN R. - In: Journal of Advertising Research 44 (2004) 01, pp. 71-89
Persistent link: https://www.econbiz.de/10005425120
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Advertising in a new competitive environment: Persuading customers to buy
Henderson Blair, Margaret; Kuse, Allan R.; Furse, David H. - In: Business Horizons 30 (1987) 6, pp. 20-26
Persistent link: https://www.econbiz.de/10005197528
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Advertising in a new competitive environment : persuading customers to buy
Blair, Margaret Henderson (contributor) - In: Business horizons 30 (1987) 6, pp. 20-26
Persistent link: https://www.econbiz.de/10001060226
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Examining "Conventional Wisdoms" about Advertising Effects with Evidence from Independent Sources
Jones, John Philip; Blair, Margaret H. - In: Journal of advertising research 36 (1996) 6, pp. 37-60
Persistent link: https://www.econbiz.de/10006529849
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Errata: Corrections for "OBSERVATIONS: The Long and the Short of Persuasive Advertising" - July-August 1994
Rosenberg, Karl E.; Blair, Margaret H. - In: Journal of advertising research 34 (1994) 6, pp. 7-8
Persistent link: https://www.econbiz.de/10006536584
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OBSERVATIONS: The Long and Short of Persuasive Advertising
Rosenberg, Karl E.; Blair, Margaret H. - In: Journal of advertising research 34 (1994) 4, pp. 63-69
Persistent link: https://www.econbiz.de/10006536596
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AUS DER FORSCHUNG: - Wann wirkt Werbung - heute, morgen oder gar nicht? - Die Autoren untersuchen die Frage, wie eine erfolgreiche Marke "heute" und "morgen" kontinuierlich auf der...
Blair, Margaret H.; Schroiff, Hans-Willi - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2001) 1, pp. 52-57
Persistent link: https://www.econbiz.de/10007114793
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AUS DER FORSCHUNG: - Wann wirkt Werbung - heute, morgen oder gar nicht? - Die Autoren untersuchen die Frage, wie eine erfolgreiche Marke "heute" und "morgen" kontinuierlich auf der...
Blair, Margaret H.; Schroiff, Hans-Willi - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2001) 1, pp. 52-57
Persistent link: https://www.econbiz.de/10007114856