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F: COMPUTING AND INFORMATION S...
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Consumer behaviour
35
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33
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23
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21
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21
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18
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English
224
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141
German
3
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Pitt, Leyland F.
278
Watson, Richard T.
110
Berthon, Pierre R.
67
Berthon, Pierre
49
Caruana, Albert
21
Nel, Deon
20
Ewing, Michael T.
17
Morris, Michael H.
17
Plangger, Kirk
17
Kietzmann, Jan
15
Parent, Michael
14
Robson, Karen
13
Campbell, Colin
11
Akselsen, Sigmund
10
McCarthy, Ian P.
10
Pitt, Leyland
10
Zinkhan, George M.
10
Chan, Anthony
9
Campbell, Colin L.
8
Boudreau, Marie-Claude
7
Ewing, Michael
7
Hulbert, James M.
7
Loos, Peter
7
Piccoli, Gabriele
7
Robertson, Jeandri
7
Vella, Joseph
7
Ferreira, Caitlin
6
Leong, Elaine K.F.
6
Mills, Adam J.
6
Sattari, Setayesh
6
Seidel, Stefan
6
Abratt, Russell
5
Berthon, Jean-Paul
5
Chakrabarti, Ronika
5
Hannah, David
5
Reyneke, Mignon
5
Treen, Emily
5
Ferguson, Sarah Lord
4
Hasan, Helen
4
Heerden, Gené van
4
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HAL
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1
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Pacific Asia Conference on Information Systems <2019, Xian>
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Business horizons
49
Business Horizons
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of business research : JBR
9
International journal of wine business research : IJWBR
8
Journal of general management
8
MIS quarterly executive : a research journal devoted to improving practice
8
Management information systems : mis quarterly
8
Journal of advertising research
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
Journal of financial services marketing : JFSM
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
Journal of Business Research
5
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5
MIS quarterly executive
5
California management review
4
California management review : CMR
4
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4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
Operations research, Management science : OR MS ; the international literature digest
4
Information technology for development : an internat. journal
3
International review of entrepreneurship : IRE
3
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3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
South African Journal of Business Management
3
The journal of strategic information systems : incorporating International Information Systems
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
3
Corporate communications : an international journal
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
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ECONIS (ZBW)
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5
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BASE
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201
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
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202
Every story tells a picture : lessons from cartoons on corporate governance
Wiid, Ria
;
Pitt, Leyland F.
;
Mills, Adam J.
- In:
Business horizons
55
(
2012
)
6
,
pp. 543-550
Persistent link: https://www.econbiz.de/10009673242
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203
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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204
Implementing global corporate citizenship : an integrated business framework
Crittenden, Victoria Lynn
;
Crittenden, William F.
; …
- In:
Business horizons
54
(
2011
)
5
,
pp. 447-455
Persistent link: https://www.econbiz.de/10009297118
Saved in:
205
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
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206
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
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207
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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208
Perceived performance, equity sensitivity and organisational commitment among bank managers
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009681476
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209
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
Saved in:
210
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
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