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Fifteen good years : an analysis of publications in Management International Review
Coudounaris, Dafnis; Kvasova, Olga; Leonidou, Leonidas C.; … - In: Management international review : mir ; journal of … 49 (2009) 5, pp. 671-684
Persistent link: https://www.econbiz.de/10003905253
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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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Viewing brands in multiple dimensions
Berthon, Pierre; Holbrook, Morris B.; Hulbert, James M.; … - In: MIT sloan management review 48 (2006/07) 2, pp. 37-43
Persistent link: https://www.econbiz.de/10003429456
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What I say about myself: communication of brand personality by African countries
Pitt, Leyland F.; Opoku, Robert; Hultman, Magnus; … - In: Tourism management : research, policies, practice 28 (2007) 3, pp. 835-844
Persistent link: https://www.econbiz.de/10003450040
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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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A conceptual model for the internet's impact on marketing in Iran
Ghazisaeedi, Mehdi; Pitt, Leyland F.; Chaharsooghi, S. Kamal - In: Direct marketing : an international journal 1 (2007) 3, pp. 125-145
Persistent link: https://www.econbiz.de/10003936967
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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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Advocating avatars : the salesperson in second life
Berthon, Pierre R.; Pitt, Leyland F.; Halvorson, Wade; … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 3, pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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Special issue: Corporate image and reputation in B2B markets
Pitt, Leyland F. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008737515
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Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa; Steyn, Peter; Pitt, Leyland F. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 228-237
Persistent link: https://www.econbiz.de/10008810214