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The future of marketing strategy
Lusch, Robert F.; Udell, Jon G.; Laczniak, Gene R. - In: Business Horizons 19 (1976) 6, pp. 65-74
Persistent link: https://www.econbiz.de/10005354770
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Retail management
Lusch, Robert F.; Dunne, Patrick; GABLE, MYRON - 1990
Persistent link: https://www.econbiz.de/10004147940
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Retail marketing
Lusch, Robert F.; Dunne, Patrick; Gebhardt, Randall - 1993 - 2. ed.
Persistent link: https://www.econbiz.de/10004162953
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Understanding resource management : how to deploy your people, products and processes for maximum productivity
Constantin, James A.; Lusch, Robert F. - 1994
Persistent link: https://www.econbiz.de/10004227344
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Cases in retailing
Lusch, Robert F. (contributor) - 1996
Persistent link: https://www.econbiz.de/10004325130
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Competing for customers : how wholesaler-distributors can meet the power retailer challenge
Lusch, Robert F.; Zizzo, Deborah - 1995
Persistent link: https://www.econbiz.de/10004277395
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The service dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004280580
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The Small and Long View
Lusch, Robert F. - In: Journal of macromarketing : examining the interactions … 26 (2006) 2, pp. 240-244
Persistent link: https://www.econbiz.de/10007386958
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Getting Marketers to Invest in Firm-Specific Capital
Griffith, David A.; Lusch, Robert F. - In: Journal of marketing 71 (2007) 1, pp. 129-145
Persistent link: https://www.econbiz.de/10007391667
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Marketing as Service-Exchange:
Lusch, Robert F.; Vargo, Stephen L.; Malter, Alan J. - In: Organizational dynamics : a quarterly review of … 35 (2006) 3, pp. 264-278
Persistent link: https://www.econbiz.de/10007287963