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Contextual influences on marketing and consumerism : an East Asian perspective

Zhou, Wenkai; Yang, Zhilin; Hyman, Michael R. - In: International Marketing Review 38 (2021) 4, pp. 641-656

Purpose: This study aims to summarize the important contextual influences East Asian philosophy may have on marketing strategy and consumerism. Design/methodology/approach: A qualitative approach is used to deconstruct (1) the literature on marketing as a contextual discipline, (2) East Asian...

Persistent link: https://www.econbiz.de/10012639621

Editorial: Anti-consumption: an overview and research agenda

Lee, Michael S. W.; Fernandez, Karen V.; Hyman, Michael R. - In: Journal of business research : JBR 62 (2009) 2, pp. 145-147

Persistent link: https://www.econbiz.de/10003810497

In search of value : a model of wagering intentions

Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249

Persistent link: https://www.econbiz.de/10003867497

Idolizing sport celebrities : a gateway to psychopathology?

Hyman, Michael R.; Sierra, Jeremy J. - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 226-238

Persistent link: https://www.econbiz.de/10008664587

Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective

Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66

Persistent link: https://www.econbiz.de/10003929290

Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research

Hyman, Michael R.; Kopf, Dennis A.; Lee, Dongdae - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 368-389

Persistent link: https://www.econbiz.de/10003971198

Inactivity and the dynamics of relationship development : a proposed model

Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273

Persistent link: https://www.econbiz.de/10003988725

Adjusting self-reported attitudinal data for mischievous respondents

Hyman, Michael R.; Sierra, Jeremy J. - In: International journal of market research : JMRS ; the … 54 (2012) 1, pp. 129-145

Persistent link: https://www.econbiz.de/10009499754

Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140

Persistent link: https://www.econbiz.de/10009733430

Philosophy of marketing

Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.); … - 2014

Persistent link: https://www.econbiz.de/10010236934