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Themed flagship brand stores in the new millennium - theory, practice, prospects
Kozinets, Robert V.; Sherry, John F.; Deberry-Spence, Benet - In: Journal of retailing 78 (2002) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10006617026
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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Brown, Stephen; Kozinets, Robert V.; Sherry Jr, John F. - In: Journal of marketing 67 (2003) 3, pp. 19-33
Persistent link: https://www.econbiz.de/10005933879
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American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
Diamond, Nina; Sherry Jr, John F.; Muñiz Jr, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118
Persistent link: https://www.econbiz.de/10008244598
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Qualitative consumer and marketing research : the Asian perspectives and practices
Krittinee Nuttavuthisit - 2019
Persistent link: https://www.econbiz.de/10011983966
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Consumer creations of product meaning in the context of African-style clothing
DeBerry-Spence, Benét - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10003758836
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If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee - In: Business horizons 53 (2010) 3, pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
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Consumption and marketing : the Asian perspectives and practices
Nuttavuthisit, Krittinee - 2011
Persistent link: https://www.econbiz.de/10009622661
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How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment
Nuttavuthisit, Krittinee - In: Journal of retailing and consumer services 21 (2014) 4, pp. 432-437
Persistent link: https://www.econbiz.de/10010388559
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Developing-economy preferences for imported organic food products
Krittinee Nuttavuthisit; Thøgersen, John - In: Journal of international consumer marketing 31 (2019) 3, pp. 225-249
Persistent link: https://www.econbiz.de/10012200730
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Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng; Krittinee Nuttavuthisit; … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 283-304
Persistent link: https://www.econbiz.de/10014511632