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Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann; Chandon, Pierre; Krishna, Aradhna - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
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A focus on partisanship : how it impacts voting behaviors and political attitudes
Krishna, Aradhna; Sokolova, Tatiana - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 537-545
Persistent link: https://www.econbiz.de/10011789797
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Asymmetries abound : ideological differences in emotion, partisanship, motivated reasoning, social network structure, and political trust
Jost, John T. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 546-553
Persistent link: https://www.econbiz.de/10011789798
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
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Experiments on strategic choices and markets
Amaldoss, Wilfred; Ho, Teck-Hua; Krishna, Aradhna; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
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The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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Cause marketing : spillover effects of cause-related products in a product portfolio
Krishna, Aradhna; Rajan, Uday - In: Management science : journal of the Institute for … 55 (2009) 9, pp. 1469-1485
Persistent link: https://www.econbiz.de/10003894198
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Product scent and memory
Krishna, Aradhna; Lwin, May O.; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna; Elder, Ryan S. - In: Sensory marketing : research on the sensuality of products, (pp. 281-301). 2010
Persistent link: https://www.econbiz.de/10003933303