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Assortment Size and Option Attractiveness in Consumer Choice Among Retailers

Chernev, Alexander; Hamilton, Ryan - In: Journal of marketing research : JMR 46 (2009) 3, pp. 410-420

Persistent link: https://www.econbiz.de/10008254303

Commentary on Scheibehenne, Greifeneder, and Todd Choice Overload: Is There Anything to It?

Chernev, Alexander; Böckenholt, Ulf; Goodman, Joseph - In: Journal of consumer research : JCR ; an … 37 (2010) 3, pp. 426-429

Persistent link: https://www.econbiz.de/10008703492

Semantic Anchoring in Sequential Evaluations of Vices and Virtues

Chernev, Alexander - In: Journal of consumer research : JCR ; an … 37 (2011) 5, pp. 761-775

Persistent link: https://www.econbiz.de/10008819550

Perceptual Focus Effects in Choice

Hamilton, Ryan; Hong, Jiewen; Chernev, Alexander - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 187-199

Persistent link: https://www.econbiz.de/10007763390

Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice

Chernev, Alexander - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 430-444

Persistent link: https://www.econbiz.de/10007612007

Boundaries of self-expression : identity saruration and brand preferences in consumer choice

Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119

Persistent link: https://www.econbiz.de/10009893526

When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations

Brough, Aaron R; Chernev, Alexander - In: Journal of consumer research : JCR ; an … 39 (2012) 2, pp. 399-415

Persistent link: https://www.econbiz.de/10010001270

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

Chernev, Alexander - In: Journal of marketing research : JMR 45 (2008) 2, pp. 171-181

Persistent link: https://www.econbiz.de/10007987570

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-83

Persistent link: https://www.econbiz.de/10008999335

Perceptual Focus Effects in Choice

Chernev, Alexander; Hong, Jiewen; Hamilton, Ryan - 2020

This article examines consumer choice as a function of the perceptual similarity of the options in the decision set. In particular, we examine a scenario in which a set of options is extended by adding alternatives that change its perceptual characteristics, increasing the salience of one of the...

Persistent link: https://www.econbiz.de/10014224201

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