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Promotion and Prevention Across Mental Accounts : When Financial Products Dictate Consumers' Investment Goals
Zhou, Rongrong - 2011
We propose that consumers' investment decisions involve processes of promotion and prevention regulation that are managed across separate mental accounts, with different financial products seen as representative of promotion versus prevention. Consistent with this hypothesis, we show that (a)...
Persistent link: https://www.econbiz.de/10012757252
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Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making
Tuan Pham, Michel; Meyvis, Tom; Zhou, Rongrong - In: Organizational Behavior and Human Decision Processes 84 (2001) 2, pp. 226-253
Persistent link: https://www.econbiz.de/10005319049
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T. - In: Social psychology of consumer behavior, (pp. 167-200). 2009
Persistent link: https://www.econbiz.de/10003812944
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On consumption happiness : a research dialogue
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
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The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T. - In: Gestion 2000 7 (1991) 4, pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
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Editorial: The seven sins of consumer psychology
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
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Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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Individual investors decision making : the ubiquitous influence of promotion and prevention self-regulation
Zhou, Rongrong - 2002
Department: Business.
Persistent link: https://www.econbiz.de/10009472244