Krishna, Aradhna; Feinberg, Fred M.; Zhang, Z. John - In: Management Science 53 (2007) 9, pp. 1407-1422
Firms in many industries experience protracted periods of pricing power, the ability to successfully enact price increases. In these situations, firms must decide not only whether to raise prices, but to whom. Specifically, in a competitive context, they must determine whether it is more...