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Examination of Psychological P...
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Ahluwalia, Rohini
35
Swaminathan, Vanitha
6
Krishna, Aradhna
4
Loken, Barbara
4
Olson, Nicholas J.
4
Burnkrant, Robert E.
3
Houston, Michael J.
3
Stilley, Karen M.
3
Torelli, Carlos J.
3
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2
Fang, Xiang
2
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of Consumer Research
8
Journal of marketing research : JMR
3
Brands and brand management : contemporary research perspectives
2
Journal of Consumer Psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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How far can a brand stretch? : understanding the role of self-construal
Ahluwalia, Rohini
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10003724280
Saved in:
2
A Path to More Enduring Happiness : Take a Detour from Specific Emotional Goals
Rodas, Maria A.
;
Ahluwalia, Rohini
;
Olson, Nicholas J.
- In:
Journal of Consumer Psychology
28
(
2018
)
4
,
pp. 673-681
Persistent link: https://www.econbiz.de/10012082991
Saved in:
3
Language choice in advertising to bilinguals : asymmetric effects for multinationals versus local firms
Krishna, Aradhna
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 692-705
Persistent link: https://www.econbiz.de/10003806962
Saved in:
4
When brand personality matters : the moderating role of attachment styles
Swaminathan, Vanitha
;
Stilley, Karen M.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 985-1002
Persistent link: https://www.econbiz.de/10003861949
Saved in:
5
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
6
On the science of branding : an introduction
Loken, Barbara
;
Ahluwalia, Rohini
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 3-8)
.
2010
Persistent link: https://www.econbiz.de/10003941293
Saved in:
7
Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
Saved in:
8
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
9
Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Dommer, Sara Loughran
;
Swaminathan, Vanitha
;
Ahluwalia, …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010226748
Saved in:
10
Towards understanding the value of a loyal customer : an information-processing perspective
Ahluwalia, Rohini
;
Unnava, H. Rao
;
Burnkrant, Robert E.
-
1999
Persistent link: https://www.econbiz.de/10001441803
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