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Re-Inquiries - The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions
Sengupta, Jaideep
;
Fitzsimons, Gavan J.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 705
Persistent link: https://www.econbiz.de/10006645049
Saved in:
2
Decision satisfaction and its consequences in a constrained choice environment : the cost of out-of-stock
Fitzsimons, Gavan J.
-
1995
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004342699
Saved in:
3
Recalling past temptations : an information-processing perspective on the dynamics of self-control
Mukhopadhyay, Anirban
;
Sengupta, Jaideep
;
Ramanathan, Suresh
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10003806914
Saved in:
4
Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.
;
Sengupta, Jaideep
;
Vohs, Kathleen D.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
Saved in:
5
Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep
;
Zhou, Rongrong
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
Saved in:
6
Insincere flattery actually works : a dual attitudes perspective
Chan, Elaine
;
Sengupta, Jaideep
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 122-133
Persistent link: https://www.econbiz.de/10003947450
Saved in:
7
The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
5
,
pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
Saved in:
8
The antecedents of anticipatory purchase : reconciling the two routes to optimism
Chan, Elaine
;
Sengupta, Jaideep
;
Mukhopadhyay, Anirban
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 90-105
Persistent link: https://www.econbiz.de/10009719549
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9
Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng
;
Sengupta, Jaideep
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
Saved in:
10
Observing flattery : a social comparison perspective
Chan, Elaine
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 740-758
Persistent link: https://www.econbiz.de/10010226718
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